Food for Thought,  Portfolio

Branding and Blogging: EC.Creative

To go along with the recent theme of change and growth I seem to be experiencing, I decided to make a couple changes to my branding. So far, I haven’t been as consistent as I should be with my pricing structure for photography and other services and my brand encompasses a LOT of different things. This was originally the reason I chose the title “Emma Christine Creative.” It allows room for change and development.

emma christine darkgray

Sitting down at my computer last week, I started to reflect upon what has been accomplished since starting my blog this time last year. It’s crazy to think that it’s been a year since I began toying with the idea of even creating a brand and trying to blog again. Quite frankly, I’m rather proud of having stuck with it this long…I attempted blogging about three years before and it just wasn’t the right time. Not only was there not enough content to share, my time was limited, there were no funds, and honestly, I don’t think anyone really cared about what was shared to begin with. If I’m being completely honest here, I sometimes wonder if people care now. The hope, however, is that consistency, dedication, and passion will pay off with time and patience. 

The new logo has a little watercolor floral design instead of the rosemary sprig from before. This incorporates my love for food and florals, for cooking and gardening, and my design esthetic. The orange is a sweet nod toward where I’m based now (and will have always begun) in Florida. Also, I decided the text should represent the full brand name instead of just my name.

Watermark for instagram

In addition to the logo, I’m very excited to announce my official pricing structure for EC.Creative. Like I said before, it’s time to be consistent with pricing and expectations. So I sat down, did a ton of research, crunched some numbers, and came up with my own unique structure that covers things like the cost of materials, labor, and overhead. It’s guaranteed that this isn’t perfect and I’m positive that adjustments will need to be made at some point, but for now, it’s solid and ready for review.

You can also see it here, Pricing.


I’d like to discuss the concept of job hopping for a minute. It may not seem to tie into branding and blogging, but just hear me out.

Due to my generation, it’s growing more and more apparent that the way we find jobs, keep jobs, and do jobs, has drastically changed. As a kid, my parents encouraged me in all the right ways about figuring out what I wanted to do with my life and what my career would be, but the way I’m working to fulfill those dreams is much different than how they fulfilled theirs.

Here’s a little secret about me: if I could successfully market my business without social media, I would. In my opinion, social media has ruined our relationships and motivations, not to mention our common sense. It has turned us into a society where we spend all our time putting together the perfect image of ourselves, still claiming we don’t care what other people think. Yet it doesn’t seem to be going anywhere and therefore it’s a key part in career building (If you’ve ever read the book Catch 22, you’ll know the dilemma parallels).

Our attitude toward work has also changed. The overwhelming motive now is that you should turn what you love into a career. I’m as guilty as anyone of this and I’m not saying that being passionate about what you do is a bad thing. Goodness knows it takes an element of enjoyment to be motivated and fulfilled. However, there is still something to be said about those in my parents generation and earlier who found a job using a skill they were proficient at, worked hard, and stayed at the same place until the day they retired, despite it not always being fun or personally invigorating. Who does that anymore? We are the generation of job hoppers–of quitting when we aren’t satisfied with the most minuscule of things.

Creating a brand and a blog was a huge endeavor with the risk of failing. But what would it mean to fail at this? If I don’t end up with thousands of followers or sponsorships? No, I’m convinced that failing would mean me giving up and quitting because I’m not satisfied with slow growth. Failing would be pretending to be someone I’m not just to gain fake popularity in cyberspace. If nothing else, this brand and this blog will reflect something real and hopefully encourage others to be real too.


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