Recently, I had the opportunity to connect with local Artist Pam Patton, here in Tampa, FL.
For several years, Pam Patton selflessly put her business on hold for family. But all the while, she continued to express herself through her art and dreamed about developing her reach after the hiatus. I got the privilege to be part of starting this next chapter for her and her studio. Pam reached out to me to help her reimagine all of her branding and marketing.
We started with the logo. Pam wanted her studio logo to provide a sense of her personality and motion. A cursive font, that was still easy to read, and a pop of color is exactly what fit the bill.
From there, I spent half a day with Pam photographing selections of her artwork at her studio!
Here are just a few of my favorites:
Next, we tackled the design of her business cards. I sent Pam multiple ideas of layout and she settled on the following. We both admired having a full bleed on the edges to make her art the focus and featured two different paintings, one on the front and one on the back.
Pam’s resume and headshot was next. Taking inspiration from her logo and business cards, I helped simplify her resume down to one page and made it an attractive feature of it’s own that will be remembered by anyone she gives it to!
Lastly, I had the privilege to work with graphic designer Richard Smotherman to get Pam’s website up and running! (I can see the vision, but I will not claim to be a graphic designer, lol).
My task was to create the layout plan, which I did in a “wire sketch” of every page of the site…I provided the plan, the copy, and the photographs, and Richard expertly executed the vision.
Here are a few screen shots of Pam’s new and improved website:
I’m excited for Pam and her studio’s future! It was so fun to see this all come together from beginning to end. We’ll look back and see the beginning of a very exciting adventure for this talented artist.
Please visit her website at www.pampatton.com and let me know what you think in the comments.